Wesley Haines
Product & Service Design. Where Strategy, Visuals, and Code Align.

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/ About

/ Wesley Haines Design

Hey there, I’m Wes
Nice to Meet You
I design and build digital products using strategy, visuals and code. My work meets at the intersection of product and service design. I design with data, work cross-functionally, and advocate for user research.

I believe design needs to push beyond the visuals, beyond the experience, and beyond the screen. When done properly, design can be a positive force for change, both in a business and in a person’s day to day life.

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/ Values

/ Wesley Haines Design

My Values
My Design Priniciples & Values
My work meets at the intersection of product and service design. It is vital to design both for what is on the screen and off the screen. I listen carefully, talk less, and move fast.

I am currently leading product design and research efforts for a team at Spotify, but I’ve also worked for other teams at Nike, Spotify, Google, Playstation, Capital One, and more.

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/ Hello

/ Wesley Haines Design

(2013-Present)
Selected Work

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/ Current

/ Duolingo

/ 00

Duolingo
Juicy Design System
How can we evolve Duolingo's design System to be scalable, consistent, and beautiful?
Focus
12 - new system, sub-system and local library workspaces for designers and engineers.
20% - more contributions and branches created throughout Duolingo's different product areas.

/ Project: Current

/ Team Size: 40

/ Role: Staff Designer

/ Projects

/ Google

/ 01

Google
Google Shopping Express
How can we improve the courier experience while growing the business with better service?
Impact
+8% - Average increase in rate of grocery deliveries per day. Initial estimate at 2%.
82% - Acceptance rate for new incoming orders. Up 18% YoY. Initial estimate at 70%.

/ Project: 1 year

/ Team Size: 10

/ Role: Designer

/ Projects

/ Nike

/ 02

Nike
Nike Adapt
How can we deliver the future of footwear technology with a user-centered digital service?
Impact
+205k - New Adapt platform customers. Up 37% YoY since launch.
+30k - New premium high-value members acquired upon units sold at launch.

/ Project: 1.5 years

/ Team Size: 20

/ Role: Design Lead

/ Projects

/ Spotify

/ 03

Spotify
Spotify Home
How might we leverage machine learning and personalization to discover new listening habits?
Impact
51% - Total playback consumption on all Spotify surfaces. Up 10% YoY from previous year.
12% - Increase in organic discoveries of new podcasts and sessions started from Spotify Home.

/ Project: 1.5 year

/ Team Size: 50

/ Role: Design Lead

/ Projects

/ Capital One

/ 04

Capital One
Capital One Apex
How might we re-imagine banking and financial planning to fit the needs of every customer?
Impact
+825 - New appointments made with Money Coaches over 6 months. Up 12% in some branches YoY.
+7% - Average increase in banking and card applications per day. Est. additional +$5M in LTV.

/ Project: 2 years

/ Team Size: 40

/ Role: Design Lead

/ Projects

/ Playstation

/ 04

Sony Playstation
Playstation Now
How might we make streaming a video game just as simple as streaming a movie?
Impact
+12% - New conversions from free trials to subscribers.
+5% - Increase in hours of saved gameplay from Playstation Now gaming library.

/ Project: 1 year

/ Team Size: 50

/ Role: Designer

/ Projects

/ Nike

/ 05

Nike
Nike Sport For You
How might we acquire, retain, and empower new runners and athletes on Nike Sport apps?
Impact
+8% - Conversion of first-time runners to WAU on Nike Run Club.
+12% - Conversion of gym athletes to WAU on Nike Training Club.

/ Project: 2 years

/ Team Size: 50

/ Role: Design Lead

/ Projects

/ Google

/ 06

Google
Google Identity
How can we build trust with users across the world through privacy-centric technology?
Impact
78% - Users who successfully passed new account recovery flow. Up 7& YoY.
1.7m - New downloads of Google Authenticator in app stores.

/ Project: 1 year

/ Team Size: 50

/ Role: Designer

/ Projects

/ Capital One

/ 07

Capital One
Capital One Elements
What do customers need from a credit card? How can we make a card their own?
Impact
4.8/5 - NPS score from initial Elements pilot experience
5,200 - Number of sign ups/interest in a new credit program

/ Project: 0.5 years

/ Team Size: 10

/ Role: Designer

/ Projects

/ Nike

/ 08

Nike
Zodiac Data Science
How can we leverage machine learning to help grow Nike’s Membership business?
Impact
+9% - Increase in coversion of Growth members to High Value over last 12 months
91% - Percentage of retained High Value members over last 12 months

/ Project: 1 year

/ Team Size: 10

/ Role: Design Lead

/ Projects

/ Goldman Sachs

/ 09

Goldman Sachs
Simon Annuities
How can we help average investors make well-informed retirement decisions with annuities?
Impact
$35m - Annuities sold from providers within initial 6 month test.
+350 - Annuities brokers onboarded to the platform nationwide.

/ Project: 0.5 years

/ Team Size: 30

/ Role: Designer

/ Projects

/ Freelance

/ 11

Wesley Haines Design
Freelance Projects
It’s important to stay hungry and foolish when it comes to extra-curriculars.
Impact
Nvidia - Helped re-design NVIDIA.com for the NVIDIA Shield launch.
Carnival - Helped design and launch the crew mobile experience.

/ Project: Freelance

/ Team Size: 1

/ Role: Designer

/ Thank You

/ Wesley Haines Design

Thank You
See You Next Time Around
Thanks for stopping by. I'm always open to hearing about new projects or ideas so feel free to say hi.

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