I have worked for a variety of large clients including Samsung, Google, Toyota and various start-ups. Within the advertising and technology industries, I have completed projects to re-define digital identity through research, visuals and code.
Part of the agency 72andSunny, 72U is an experimental program for creatives in fields of technology, art and advertising. During my three-month creative residency, I did everything from painting a five-story mural in downtown Hollywood to working with amazing clients like Google and Samsung.
After college, I decided to return to the Bay Area and re-orient my perspective to pursue a career that was practical, yet creative. A few months later, I finished General Assembly's User Experience Design Immersive program with four solid projects under my belt and a bold new attitude to explore technology and design.
I want to serve anybody that seeks to realize their digital curiosities. Using a creative approach combined with user-centered design principles, I believe empathy and using the appropriate tool are both important in designing new experiences.
I believe an intensive design process requires an emphasis on performing user research. Uncovering the "why" behind the way technology should work is what drew me to UX design in the first place.
User research can provide a never-ending amount of data. Information Architecture is there to narrow, organize and evaluate results in a way A/B testing and analytics platforms simply cannot.
Ideas. Ideas. Ideas. While Information Architecture can make sense of a mess of data, interaction design can expand on and animate data into a engaging, yet practical solutions for users.
I also believe designers must be able to communicate with both users and engineers. Whether it is a new prototyping tool, creating visuals, or going straight into code, UI Engineering makes ideas a reality.
Staying hungry and foolish is important. I am on the tip of the iceberg in discovering everything out there. Currently, learning to use animation and more advanced front-end skills are on my agenda.
- Jane Jacobs
In the next chapter in my freelancing career, I complete a short stay at Saatchi & Saatchi LA to work on their famous Toyota account. As a part of the experience design team, I was able help facilitate usability testing, conduct competitive audits and prototype special digital projects.
As one of 72andSunny's many fantastic clients, Google came to us with a truly unique and amazing opportunity to design a new doodle for their homepage. As project manager for the assignment, I oversaw and managed an intense, but fun creative design process.
Samsung challenged our 72u team two different exciting projects. We were tasked with the research and conception of augmented reality solutions for an event. The other assignment centered around the relaunching of a pre-installed app on the new Galaxy S5.
Tegu is a children's magnetic block toy company that came to 72u in need of branding, content-strategy and a site re-design. As a team, we created a new campaign centered around the theme of "Magnetic Moments" that could bring together kids and adults of all ages.
While at 72u, I was tasked with re-designing the blog and making the content on it more accessible. Along with the rest of the team, we developed an overall digital and social media identity and design for the program.
Pearson is a large international publisher of textbooks looking to make the leap from print to digital. During my time at Pearson, I was tasked with the design and development of these digital textbooks for a new digital product they are introducing to schools in the near future.
While at AKQA, I was challenged with helping a team reimagine NVIDIA's new online digital presence. From developinga a new site to generating excitement around a new partnership, I approached the project from a dynamic user-centered design process that yielded great results.
As a smaller one-off project, I worked with Sony to help redesign their online storefront for Playstation. Although brief, the design process was an exciting one and a great way to engage millions of gaming fans across the world.
As my first personal project: Hotspot is mobile application that will allow users to freely share WiFi in a safe and private way. I treated the project conceptually. WiFi can be like water: much of it goes to waste and can be allocated more effectively.
Bento Box Interactive assigned a project to create a visual mockup for a central platform for mobile gamers. The resulting designs reflect multiple influences- from Fantasy Football "league" organization to clean designs coming from Apple's Game Center and Microsoft's Xbox Live interfaces.
My final project for my UXDi course. My team of four worked with a new client, Publet- an online micropublishing platform. Tasked with re-designing the onboarding process, we created four different design solutions for the project.
The third project in the UXDi series presented my team with our first client, Hipiti- a company in the Hattery coworking space. The company asked our team to help re-design the onboarding sign-up and customization processes.
The second project in the UXDi program required my team to add a social component to the already popular movie streaming service. The project also remains my first thorough attempt at both interaction and visual design for a web service.